Belarus will create a brand of the Augustow Canal

The department of Sports and Tourism of the Grodno region reported that the European side will finance the creation of the brand of the Augustow Canal and its promotion. The effect, which is expected to reach at the end of the project - increase in tourist flow by at least 20%.

The department of Sports and Tourism informed that "the project foresees the creation of a sustainable development strategy of tourism and recreational park "Augustow Canal ", the development of its brand, the creation of various media products - movies, printed booklets, advertising, dedicated channel".

While working on the brand will identify the strengths and distinctive features of the Augustow Canal (compared with similar areas) and promotion of attractions in the tourist market. The Belarusian part of the canal was one of the directions of the international technical assistance project "Support for sustainable development of tourism in Belarus". Realization of the project is planned to November 2017.

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